In What Ways Are The LMS Advertisements Typically Modernist?

During the early 1920's advertising was under heavy criticism for being tasteless in a time when Art Deco and Surrealism was starting to flourish. Therefore the London, Midland and Scottish Railway (LMS) approached Norman Wilkinson to advise their advertising process and influence it to become more innovative and up to date. 

Norman Wilkinson, amongst over Artists in the 20's, began to create bold designs with flat colours, and simplified forms. These were typically modernist techniques which were heavily influenced by the development of modern industrial societies within post-war culture. Below is an example of Wilkinson's work, picturing 'A Sheffield Steel Works.'

LMS didn't just use Wilkinson though. They also took a risk on sculptor Sir Bertram Mackennal who created the iconic 3D poster entitled 'Speed.' Mackennal's work was also typically modernist due to the crisp lines within the imagery he created.

 
These advertisements were designed to have a good influence on public taste, in contrast to the cheaply produced posters that dominated advertising at the time. Hence why they were so successful.