Andy Fowler - 'Putting Brands in People's Hands'

New media reflects more closely on how we live our lives and in turn allows you to offer people an experience. This interactive experience can offer people tools for life and give them control of something, thus being an immersive layer in which the brand gets up close and personal with the audience and visa versa.

However, due to the mass amount of new media at our disposal we have to be fearless in our ideas and embrace that some things might not work. In opposition to this, it also allows us to be the first to do things, to really capture the sight and time of the audience in a revolutionary way.

Putting Brands in People's Hands

(2011). PUTTING BRANDS IN PEOPLE'S HANDS.. Available: http://www.ipa.co.uk/Page/Creatives-Channel#.VEoiWYvF_R0.