Creative Rhetorics

According to Benaji et al (2006) there are nine rhetorics of creativity. 

• Creative genius 
• Democratic & political creativity
• Ubiquitous creativity
• Creativity for social good
• Creativity as economic imperative
• Play and creativity
• Creativity and cognition 
• The creative affordances of technology
• The creative classroom

It is evident that all of these apply to practice, but I have focussed in on creativity for social good as there are some excellent examples of this in the sporting industry alone. This rhetoric emerges largely from contemporary social democratic discourses of inclusion and multiculturalism. An example of this is footballs 'Kick It Out' campaign that was established in 1993 in order to put an end to racism and discrimination. It stresses the integration of communities and individuals who have become ‘socially excluded.’

Another example of this is the Anti- Homophobia 'Rainbow Laces' campaign, where Stonewall sent the rainbow laces to all 92 professional teams in England and 42 professional teams in Scotland alongside a billboard campaign around the UK. However, this campaign did come under fire from other anti-homophobia groups such as 'Football v Homophobia (FvH)' for, "Running a campaign aiming to change football culture whilst using language which reinforces the very stereotypes and caricatures that, in the long term, ensure that homophobia persists." - FvH

Magowan, A. (2013). Rainbow laces: Anti-homophobia group criticised by campaigners. Available: http://www.bbc.co.uk/sport/0/football/24149109. Last accessed 2nd Nov 2014.

Kick It Out. Available: http://www.kickitout.org/. Last accessed 2nd Nov 2014.

Banaji, S., Burn, A. and Buckingham, D. (2006) ‘The rhetorics of creativity: A review of the literature’ Creative Partnerships Arts Council England. Available: http://www.creative-partnerships.com/literaturereviews. Last accessed: 2nd Nov 2014.