Panopticism

The major effect of the Panopticon is the act of constant surveillance; one figure is totally seen without ever seeing, whilst the other is constantly seeing without ever being seen. This means that the Panopticon is highly efficient as the subject becomes a principle of their own subjection.

As well as this Panopticism does the work of a naturalist as it allows them to gather data from the subjects, with the panopticon acting as a laboratory due to it's consistent environment to carry out experiments. 

Panopticism strengthens power as it can be exercised continuously in the very foundations of society in the subtlest way. According to Julius, the panoptic principle is particularly useful in a society made of private individuals of the state, as it heightens the influence of the state to its ever more profound intervention.  Furthermore Julius also claimed that rather than suppressing the individual, the panoptic principle allowed the individual to be carefully fabricated, socially conditioned to conform. 

Social media is an example for the exercise of power through surveillance as they collect your information and sell it on. Thus affecting your behaviour as an individual, as the advertisements which appear will relate directly to you, influencing any pending decisions you have yet to make. 

Evans, J & Hall, S (1999). Visual Culture: The Reader. London: SAGE Publications Ltd. p65-70.